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Monita · Tag Monitoring SaaS Platform

Monita

A SaaS platform for monitoring tags and tracking firing issues across websites using GTM and other TMS tools.

Role
Product Designer
Duration
Nov 2024 – Mar 2025
Platform
Web SaaS Dashboard

TL;DR

  • Redesigned a complex tag monitoring dashboard used across multiple websites
  • Turned cluttered tables and noisy data into clear, scannable views
  • Improved onboarding and in-product guidance for faster setup
  • Helped users identify critical issues at a glance

What Monita Is

Monita is a SaaS platform used to monitor tags and track firing errors across websites. It integrates with tools like Google Tag Manager (GTM) and other tag management systems to help teams detect issues, validate setups, and ensure tracking reliability across multiple domains.

The platform is used in marketing-heavy environments where accuracy and visibility are critical before deploying or changing tracking rules.

My Scope

Dashboard UX Data Visualization Information Architecture Table & Analytics Restructuring UX/UI Design Onboarding & Guidance

The Problem

The existing product was powerful but overwhelming.

Users struggled with:

Issue
Impact
Dense dashboards filled with too much data
Important information was hard to find
Flooded tables where critical errors were hard to spot
Users missed important tracking issues
Confusing monitoring rules that required high effort to understand
Difficult to set up and trust the system
A lack of clarity on what to do next after logging in
Users felt lost and unoriented

As a result, users often missed important issues and found it difficult to set up or trust the system.

My Approach

Action
Outcome
Re-structured the information hierarchy to surface what matters first
Critical issues became immediately visible
Redesigned tables to improve scannability and comparison
Faster data processing and pattern recognition
Introduced clearer dashboard overviews for multi-site and multi-domain setups
Users could manage multiple websites with confidence
Simplified how monitoring rules and alerts are presented
Easier setup and configuration
Added contextual guidance and helpers to explain how the system works and what actions users should take
Reduced confusion and support requests
Improved onboarding to reduce confusion during initial setup
Faster time to value for new users

The focus was on clarity, confidence, and faster decision-making.

Key Challenges

Working with data-heavy marketing workflows where accuracy is critical

Designing for users managing multiple websites and domains simultaneously

Balancing flexibility with simplicity in rule configuration

Ensuring users feel oriented immediately after logging in

Outcome

The redesigned experience made the platform significantly easier to use and understand.

Key results included:

  • Clearer dashboards that highlight issues at a glance
  • Faster identification of tracking and firing problems
  • Reduced cognitive load when working with large datasets
  • Easier onboarding and setup for new users

Both the client and development team found the redesigned UX clearer and more usable, helping users confidently navigate and set up the system.

Why This Matters

This work shows how complex, data-heavy SaaS platforms can be simplified through strong information hierarchy, thoughtful dashboards, and clear user guidance—without reducing the power of the system.

Due to confidentiality and data sensitivity, detailed product screens cannot be shared.

Additional details can be shared upon request.

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