Digital Storefront Creator
A game-changer for small business owners venturing into e-commerce. Sparsh is a user-friendly B2B SaaS platform designed to simplify the complexities of online retail. From inventory management to order fulfillment and customizable shop design, Sparsh empowers entrepreneurs to establish and manage their mobile stores effortlessly, enabling them to thrive in the competitive digital landscape.
Development in progress
Web app | Mobile app | Admin panel
Market Opportunity Analysis
- Merchants previously had to navigate technical hurdles to establish their online presence, often resulting in delays and high costs associated with outsourcing.
- Existing apps catered to specific needs, leaving merchants to use multiple platforms for different aspects of store management.
- This fragmented approach not only increased complexity but also hindered the seamless operation of online stores.
Sparsh's Impactful Advantages
- Offering an intuitive platform where merchants can set up their online stores and launch mobile applications with ease.
- Features like virtual try-on and 3D product views enhance the shopping experience, empowering merchants to showcase their products effectively.
- The platform allows merchants to manage multiple stores under one brand name, providing a centralized portal for efficient store management.
- Aiming to empower small shop merchants to establish their online presence within 3-4 hours, significantly reducing the time and resources required for store setup.
💻 My Role:
Information Architecture
User flow & Navigation
Designing for Different Roles
Defining Style guide
Web & Mobile App UI Guidance
Design Iterations
- Led comprehensive discussions to grasp project needs and map out system functions in detail through collaborative meetings.
- Outlined a detailed inventory of user personas, their designated tasks, and the features pertinent to each role.
- Crafted a structured sitemap, meticulously organized information architecture, and intuitive navigation menu for seamless user experience.
- Outlined wireframes to enhance platform structure, fostering seamless user navigation and intuitive interaction, elevating overall user experience.
- Crafted versatile UI components tailored for seamless integration across web and mobile applications, as well as an intuitive admin portal, empowering main merchant admins with efficient and user-friendly tools.
Challanges we faced:
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Navigating through the hierarchy of brand administrators overseeing multiple stores presented usability challenges:
🍵 Implemented a centralized master dashboard view to provide brand administrators with a comprehensive overview of store performance, along with role-based access control for individual store owners, simplifying navigation and management tasks. -
Developing a drag-and-drop mobile store builder interface presented technical hurdles and required meticulous attention to ensure smooth interactions.
🧋 Developed custom components and optimized interactions to create an intuitive and sustainable interface, enhancing the user experience of building mobile stores. -
Managing product variations in inventory management proved cumbersome, especially when creating and editing variations.
🥤 Introduced an automatic variation generation feature and enabled editable columns for seamless editing, streamlining the process of managing product variations for improved efficiency.
Leveraging Figma Components and Design System Setup:
- Implemented Figma components to maintain uniformity between web and mobile views, streamlining the design process and ensuring consistency in user experience.
- Established a comprehensive style guide and reusable components to ensure consistent design across web, mobile, and admin interfaces, facilitating seamless development.
✨ App Insights:
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